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When producing a brand or product video is out of your league, creating an infographic can be a perfect way out. Infographics can be a secret weapon to boost your marketing plan, especially for small to medium businesses.
Creating an infographic is relatively easier and cheaper compared to producing video content. That’s why 67% of B2B marketers used infographics as a part of their marketing strategy in 2020.
There are more powerful reasons why infographics are favorable among B2B marketers. In this article, we’ve listed the benefits of incorporating infographics into your marketing plan.
Before unrevealing the essentials, we also want you to know the definition and winning points of infographics. Let’s keep scrolling!
Infographics: Why are They Attractive?
Infographics are image-based content representing information and data through visual aids, such as animations, pictures, typography, and graphs.
Infographics only convey essential information. This way, audiences can get the information they’re looking for quickly.
With appealing visuals and straightforward delivery, infographics perfectly match today’s audience.
Here is a list of what makes infographics attractive:
- Appealing visuals
- Compelling data
- Straightforward delivery
- Easy to share across cyberspace
The Benefits of Incorporating Infographics for Businesses
Even though video content seems to be taking over the internet, many businesses are still loyal to providing infographics for their audiences.
Let’s see the benefits of incorporating infographics for businesses and the bottom line of each point.
1. Budget and Time Friendly
Budget and time planning are crucial for any business. The more budget to allocate and the longer content production process will lead to an ineffective marketing effort.
It’s solid that creating infographics is more budget and time friendly compared to producing videos. You need less creative team members to execute the production kitchen.
Moreover, the creative team uses less software and performs less effort in the making of an infographic.
2. Gather Audiences Quickly
As we mentioned above, infographics are easily shareable. You can leverage the company website and social media to share your infographics.
Imagine if you publish your infographics on plenty of social media platforms. You can reach broader audiences and impress them with enticing content that will lead to higher brand awareness.
3. Build High-Quality Backlinks
Link building is a must strategy if you’re running a company website. You must include the embed code of your infographic when publishing it on your site.
Other website owners may see your infographic as a valuable source, so they can also embed it on their site. In return, they must provide a link that refers to your site.
When your infographics get featured on many websites, Google will value your website better, which is beneficial for your SEO performance.
4. Improve Engagement
Embedding an infographic on your site will improve audience engagement. Living in a fast-paced society, people tend to scan rather than read a blog post thoroughly and comprehensively.
An infographic gives audiences a pleasing reading experience with its compelling and straightforward delivery and eye-grabbing visuals.
With a pleasing reading experience, audiences can stay longer on your site. They may even download and share your infographic with friends and family.
5. Raise Brand Awareness
When your infographic performs well in cyberspace, you get more people exposed to it. They’ll know your brand and may visit your social media or website.
Moreover, people can also download your infographic as it is image-based content and spread it through messages or other online chat applications.
Small and medium businesses should see infographics as good content for marketing purposes. Not only are they relatively cheaper and easier to make, but infographics can also bring long-term benefits for businesses.
Getting more audience, improving engagement, building robust SEO performance, and raising brand awareness are every business’s goals. With infographics, you can achieve them all while at the same time saving more budget and time.
Natasha Rei is the Digital Marketing Manager of Explainerd, an explainer video production agency. She ensures strategic goals are met by directing online and social media campaigns.