Technology is ever-changing and constantly developing as we speak. It’s not uncommon to see new technological advancements and breakthroughs today because we live in a time where technology plays a significant role in our lives. 

Besides smart assistants and machine learning, did you know that artificial intelligence has also made waves in content marketing? 

Content marketing on its own is a laborious process. You have to do keyword research, review your findings, analyze whether or not the content is worth making, and optimize it for search engines. Doing these things will take up a lot of your time.

Thanks to technology, content marketing doesn’t have to be so tedious. Artificial intelligence can help you craft content quickly and with less effort. In this article, we’ll list six ways artificial intelligence changes content marketing and why you should consider implementing it in your content marketing strategy.

  1. Chatbots

You might have spotted chatbots on websites you visited. They’re not just there for decoration. Their main job is to provide information to consumers who need answers as soon as possible. Chatbots are great because they’re interactive and they provide information efficiently. Instead of reading FAQs or having to search a website for immediate information, visitors can type in their questions or commands and receive answers at that moment. 

  1. Content Creation

Artificial intelligence has made the creation of content in just a few seconds. Today, you can find tools that help you craft pieces of content with the click of a button. It might seem impossible, but the reality is that artificial intelligence has become highly advanced to the point where it can come up with content from data and analytics.

  1. Customized Algorithms

If you’re on social media a lot, you might notice that your feed differs from others. This is all thanks to a customized algorithm by artificial intelligence. Although a personalized algorithm might seem like bad news for marketers, it’s not. Content marketers can generate relevant content by tracking what users like and engage with since what appears more on people’s feeds is content they enjoy consuming. 

  1. Predictive Technology

When creating content, you must know what your consumers like and how they behave. Creating profiles for every reader might be tedious to do on your own. Thankfully, with artificial intelligence comes predictive analytics. With this impressive tool, marketers can observe their consumers’ behavior and forecast what their next move might be. Before, this was impossible to do. With predictive analytics, you can go further and create content that speaks to your audience. 

  1. Data Analysis

Analyzing data isn’t always fun. When faced with a lot of information, it can be hard to sift through all the little details and focus on the big picture. You don’t have to worry about filtering your data with artificial intelligence. With AI, content marketers can say goodbye to long hours of data analysis. AI can help analyze data with speed and accuracy a human might not be able to do. So, it saves time and error and leaves content marketers time to focus on other essential tasks.

  1. Prioritizing the Audience

Lastly, with artificial intelligence, you don’t have to worry about leaving your audience in the dust. Since artificial intelligence can be trained and utilized to complete a particular task or command, you know they won’t veer off course due to emotions. With artificial intelligence, you’ll know whatever content they produce will be based on accurate data and information they’ve received from your audience’s behavior and engagement. 

Wrapping Up

Technology will never stop moving forward. Although artificial intelligence today is already impressive, it’s just the beginning. In an ever-changing world of digital marketing, you’ll probably continue to see more developments in artificial intelligence and technology in general. The good news is that content marketing will continue to become more straightforward, and access to AI tools will become more accessible. Now that you have a rough idea of what artificial intelligence in content marketing can do, we hope you consider utilizing it in your content marketing strategy.