While having a website is important, having a strong presence on Google My Business (GMB) can be the difference between getting found and being invisible. GMB is a powerful platform that allows businesses to control their online presence and be found by potential customers.
However, many businesses fail to take advantage of GMB’s potential, and as a result, they don’t get the customers they could be getting. Using GMB effectively requires an understanding of how it works and how customers use it to find businesses. This guide will show you how to optimize your GMB listing to get more customers.
What is Google My Business?
Google My Business is a free platform that allows businesses to control their online presence across Google Search and Maps. GMB listings appear in search results and on maps, providing potential customers with important information about your business, such as your address, hours, and phone number.
GMB also allows businesses to post photos, videos, and information about their products and services. This is an important way to showcase what makes your business unique and attract customers who are looking for what you offer.
Why is GMB Important?
GMB is important because it allows businesses to control how they appear in search results and on maps. This is valuable real estate that can be used to attract potential customers to your business.
Additionally, GMB provides businesses with the opportunity to connect with customers through reviews and messages. Reviews provide social proof that can convince potential customers to choose your business over others. Messages allow you to directly communicate with customers and answer any questions they may have.
Become more visible in search results
One of the most important benefits of GMB is that it can help you become more visible in search results. When customers search for businesses like yours on Google, your GMB listing may appear in the search results.
This is valuable because it allows you to showcase your business to potential customers who are already interested in what you offer. Additionally, appearing in the search results can help you attract customers who may not have heard of your business before.
Apart from completing your GMB listing, you can also use keywords in your business description to help customers find your listing. For example, if you’re a restaurant, you may want to include keywords such as “food,” “dining,” and “restaurants.”
Appear on Google Maps
Another benefit of GMB is that it allows you to appear on Google Maps. When customers search for businesses on Google Maps, your GMB listing may appear in the results. This is valuable because it allows potential customers to see your business location and get directions to your store or office.
To increase your chances of appearing on Google Maps, make sure your GMB listing is complete and accurate. Include your business address and hours so potential customers can find you. You should also add photos and videos to show potential customers what your business looks like and what you offer.
Optimize your GMB listing
To get the most out of GMB, it’s important to optimize your listing. This means filling out all the fields in your listing and including relevant information about your business. Be sure to include your business name, address, and phone number.
You should also include a description of your business and what you offer. SEO companies such as Green Web Marketing can help you optimize your GMB listing for search engines. This will make it more likely that potential customers will find your listing in the search results.
Get more reviews
GMB also allows businesses to get more reviews from customers. Reviews are important because they provide social proof that can convince potential customers to choose your business over others.
To get more reviews, encourage your happy customers to leave a review on your GMB listing. You can do this by asking them in person, sending them an email, or adding a “Reviews” section to your website.
It’s also important to respond to all of your reviews, both positive and negative. This shows potential customers that you care about customer service and are willing to address any concerns they may have.
Communicate with customers
GMB also allows businesses to communicate with customers through messages. Messages allow you to directly answer any questions potential customers may have about your business.
To start using messages, log into your GMB account and click on the “Message” tab. Then, type out a message and click “Send.”
You can also use messages to promote special offers or events. For example, you could send a message to announce a new product or service you’re offering. Another option is to send a message to promote a sale or event you’re having.
Keep customers well-informed
Finally, GMB allows businesses to keep their customers well-informed with the “Posts” feature. Posts allow you to share updates about your business, such as new products, services, or events.
To create a post, log into your GMB account and click on the “Posts” tab. Then, click on “Create Post” and select the type of post you want to create.
After you’ve created your post, it will appear on your GMB listing and in the search results. This is a great way to keep potential customers up-to-date on what’s going on with your business. Quickly and easily update customers on new products, services, or events without having to create a whole new website or blog post.
How to start using Google My Business
Now that you know the benefits of GMB, you may be wondering how to get started. The first step is to create a GMB listing for your business. Creating a GMB listing is easy and only takes a few minutes.
Be sure to include all the relevant information about your business, such as your business name, address, and phone number. You should also include a description of your business and what you offer. Once you’ve created your listing, be sure to optimize it for search engines so potential customers can find it easily.
Overall, GMB is a valuable tool that can help you attract more customers and grow your business. By taking advantage of all the features GMB has to offer, you can make your business more visible online and improve your customer service.